Reuven is an early innovator in the cloud computing space as the founder of Toronto based Enomaly in 2004 (Acquired by Virtustream in 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market. Apart from his current role as Senior Vice President at Virtustream, Reuven writes "The Digital Provocateur" column for Forbes Magazine, he is the co-founder of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events. He is also the co-host of the DigitalNibbles Podcast sponsored by Intel